Category Archives: April Fools

REI Introduces the ZipAll

“How do you make the perfect piece of gear? It’s a challenging, time-intensive process of addition and deletion, finding what works and what doesn’t. From the new REI Co-op Drypoint GTX jacket to the iconic REI Co-op Quarter Dome tent, the co-op has created hundreds of products over the years, seeking that perfect balance between needs and dreams. But, for the first time ever, we’ve designed a piece of apparel so versatile and customizable it almost defies common sense: the REI Co-op ZipAll.”

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